Here are the basic steps to export goods from Japan to Spain and sell them on Amazon.es for a profit. However, these steps are basic guidance and the detailed process will vary depending on each company's circumstances and goals.
Process for selling on Amazon Spain
Spanish market research
Conduct market research to understand Spanish market needs. See which products are popular on Amazon.es in Spain and have less competition.
Create an Amazon Seller account
Visit Amazon Seller Central and create an account. This is a platform for selling products on Amazon.es.
Product research
Based on market research, we select products to export from Japan to Spain. Products must meet the needs of Spanish consumers and be competitive.
In most cases, we will be purchasing from Japan, so we will be looking for Japanese products that can be sold in Spain.
The shortcut is to find Japanese sellers who are already selling their products in Spain and imitate them.
Understand applicable laws and regulations
It is important to understand and comply with Japanese and Spanish laws and regulations regarding the import and export of goods. You should research and understand customs duties, taxes, product safety regulations, and more.
Laws surrounding intellectual property ownership are stricter than in Japan, so be sure to check them in advance.
Consideration of logistics from Japan
Plan import/export and delivery logistics. This includes shipping the product, processing duties and taxes, tracking the product, and delivering it to the customer. With Amazon FBA (Fulfillment by Amazon), Amazon takes care of inventory management and shipping.
Creating a listing (exhibition)
Create a product listing and publish it on Amazon.es. Provide product descriptions, photos, pricing, etc. Marketing and Advertising: We conduct marketing and advertising activities on and off Amazon to promote the sale of our products. Customer Service: We provide customer service to resolve customer inquiries and issues. This can greatly influence product ratings and reviews and increase sales.
Price revisions are also important when selling ready-made products that other sellers can also sell
Advertising
We live in an era where advertising is essential to selling newly listed products. If you only advertise with automatic targeting, your ROAS (advertisement sales ratio) will be low, so leave it to experts or study it yourself to optimize your advertising operations.
Evaluation and adjustment
Constantly evaluate product performance and adjust strategy as needed. This includes optimizing prices, advertising, product listings, and more. It's also important to gather consumer feedback to help improve your products and services.
Scale up/market expansion
Build on your early success by expanding your business, adding more products to your list or expanding into new markets. Taking sales on Amazon Spain as an example, selling in Italy and France corresponds to scaling up.
The above is a general flow, but some processes require specialized knowledge and involve risks. It is also important to seek advice from public institutions and experts regarding specific procedures and regulations. Additionally, when using Amazon's services, it is essential to fully understand the terms of service.
Japanese products popular in Spain
- Japanese food : Japanese cuisine is popular all over the world, and Spain is no exception. Seasonings and ingredients used in Japanese cuisine, instant ramen, Japanese sweets, and matcha products are popular.
- Anime and manga related products : Japanese anime and manga are very popular all over the world, and related products are also in demand. This includes figures, t-shirts, posters, etc.
- Beauty and skin care products : Japanese cosmetics and skin care products are internationally recognized for their high quality and effectiveness.
- Technology products : Japanese electronic products, such as cameras, audio equipment, and video games, are recognized worldwide.
- Traditional Japanese products : Traditional products such as kimonos, origami, Japanese tea utensils, and Japanese swords are also in demand due to their cultural value.
- Stationery : High quality and well-designed Japanese stationery is also popular.
- Furniture and interior items : The minimalist and simple design of Japanese furniture and interior items is popular in many countries, including Spain. Japanese-style interiors and traditional Japanese lamps (such as Japanese paper lamps) are also popular.
- Sake : Sake is an iconic part of Japanese culture and is valued in many countries. Sake imported directly from Japan is particularly appealing to quality-conscious consumers.
- Jewelry : Japanese jewelry and accessories are also popular due to their unique designs and intricate workmanship. Some of these incorporate traditional Japanese motifs, while others have a contemporary style.
- Gardening supplies : Japanese gardening supplies, such as bonsai and gardening tools, are recognized for their unique style and quality.
- Music and movies : J-Pop, Japanese movies, and anime music are also popular internationally. These will be sold as CDs, DVDs, and digital downloads.
However, when exporting these products, it is important to ensure that the products are properly packaged and transported safely, and that relevant laws and regulations (for example, regulations regarding the import and export of alcohol and electronic equipment) are complied with. It is important. It is also necessary to maintain product quality and provide appropriate customer service to meet customer needs and expectations.
