With cross-border e-commerce gaining momentum in recent years, an increasing number of businesses are considering expanding the e-commerce market.
Even among businesses selling domestically, there are many who would like to export to US Amazon
In particular, Amazon is a market that is easy for both small and medium-sized businesses and individuals to enter, so expanding into US Amazon is not limited to large companies.
The current situation is that the number of product sellers who practice exporting to US Amazon is increasing year by year.
The cross-border e-commerce market is expected to continue to grow, so you should start taking action now before it's too late.
Here, we will explain in detail the methods and benefits of selling on US Amazon
Please refer to this article and try exporting to Amazon.
What is US Amazon?
Amazon operates worldwide, but US Amazon boasts the largest market size.
US refers to the United States, so Amazon is America.
Amazon in the United States ( Amazon.com ) is a site operated from Amazon's headquarters.
Amazon, which is used all over the world including Europe and Asia, has sites in each country.
So the Amazon you usually use is the Amazon for Japan.
In order to sell in each country, you need to complete the procedures on Amazon in each country.
Additionally, Amazon also offers a service called " Amazon Global Selling ," which encourages cross-border e-commerce.
There is a system that allows you to list items on Amazon all over the world even if you are in Japan, so there is no reason not to take advantage of it.
US Advantages of selling on Amazon
Of course, there are benefits to selling on US Amazon in terms of expanding sales channels.
However, there are many other benefits to selling on US Amazon.
- It does not take time and effort
- FBA shipping available
- Large market size
- You can receive a consumption tax refund
It does not take time and effort
for selling on US Amazon is almost the same as when selling on Amazon in Japan.
Although there are some differences in seller registration and listing methods, the general flow of sales is the same.
In addition, the seller management screen "Seller Central" can also be set from English to Japanese, so there is no need to worry even if you can't read English.
Since you can start selling products immediately after registration, more and more businesses are choosing US Amazon as their cross-border e-commerce sales channel.
There is no need to prepare your own e-commerce site for cross-border use, so selling on US Amazon is a hassle-free process.
FBA shipping available
US Amazon also FBA (Fulfillment by Amazon) service, so you can use FBA shipping.
FBA is a major strength of Amazon, and it is very convenient to be able to use Amazon's logistics services even while staying in Japan.
It is highly reliable, safe, and inexpensive, so you can entrust your delivery with peace of mind.
Even if you are new to cross-border e-commerce, you can simply send your products to Amazon's warehouse in the US.
You don't have to worry about the rest, as Amazon will handle the order processing, shipping to overseas consumers, and accepting returns.
Large market size
US Amazon boasts the No. 1 market share is said to account for 49.1% of all online retail sales in the United States.
In addition, it is believed that the sales volume is 3 to 4 times the market size of Amazon Japan, and the number of products listed is about 10 times that of Amazon Japan, which is an order of magnitude higher.
Not only does the United States have a large population, but even more so, the percentage of Amazon users in the United States is also large, and Amazon is considered to be an essential part of everyday life for Americans.
Furthermore, since Amazon is an e-commerce service that is highly recognized around the world, it will have a great ability to attract customers in cross-border e-commerce as well.
Even products that would not sell well on Amazon in Japan may become a hit on Amazon in the US.
At US Amazon, the big sign that says "Amazon" has an even bigger impact.
You can receive a consumption tax refund
Although this is not limited to US Amazon, when selling products through cross-border e-commerce, you can receive a refund of the consumption tax incurred on purchasing the products.
Overseas sales such as US Amazon sales are exempt from consumption tax, so if the conditions are met, you can apply for a refund. ( Consumption tax refund )
Furthermore, if you have paid consumption tax on expenses incurred for export operations, you can apply for a refund of the consumption tax paid on these expenses.
In addition, the consumption tax charged at the time of sale on US Amazon (overseas e-commerce mall) etc. will be refunded, so
In addition to the listing fee (FBA fee) paid to Amazon.com, you can also receive a refund of the consumption tax charged.
If 10% of the consumption tax amount spent on purchasing and exporting expenses is refunded, it will become a very important source of profit for Amazon exports.
Consumption tax refunds are an absolutely essential point when selling on US Amazon, so be sure to study them thoroughly before you start selling.
US How to sell on Amazon
From here, we will explain the specific method of selling on US Amazon.
To start selling on US Amazon, you must first create a seller account
This is separate from the buyer account, so even if you have an Amazon US buyer account, you will need to register for a seller account.
The registration process is as follows.
- Seller agreement
- Registration of seller information (Seller Information)
- Registering bank account/credit card information (Billing/Deposit)
- Registration of tax related information (Tax Information)
- Select product information (Products Information)
Registering tax-related information may be difficult to understand, but if you are a Japanese business, you will be paying taxes, so just follow the instructions and you will be fine.
Also, at the end you will be asked to select whether or not you are a US citizen, so be sure to check "No".
This completes the seller registration, but after this the seller will be authenticated.
For seller authentication, you need to enter the necessary information and submit documents online.
If any information or documents are missing, you will receive an email notification and a notification on Seller Central, so please resubmit as soon as possible.
two-step authentication will be set up to strengthen security , so just receive and enter the PIN code on your mobile phone to complete account setup.
Once you have completed your account setup, you will be able to list your products on Seller Central.
Also, at this stage you will be able to change the notation in Seller Central to Japanese.
Points to note when registering as a seller on US Amazon
Before registering as a seller on US Amazon, there are some important points to keep in mind when registering.
- If you are a business, you must register as a bulk seller.
- Requires overseas bank account
- US Amazon sales regulations and listing restrictions
If you are a business, you must register as a bulk seller.
Similar to Amazon Japan, US Amazon offers two types of plans: large-lot selling plans and small-lot selling plans
The Large Selling Plan is charged $39.99 per month plus a sales fee, and the Small Selling Plan is charged $0.99 per item plus a sales fee.
So, based on simple calculations, if you are selling more than 40 items per month , it is better to use bulk listings.
Even if you don't plan to sell 40 items on US Amazon yet, you can register as a bulk seller and use FBA and various other services.
Therefore, if you plan to continue selling on US Amazon as a business, do not hesitate to register as a bulk seller from the beginning.
Requires overseas bank account
Since Japanese accounts cannot be used to receive sales proceeds from US Amazon, you will need an overseas bank account that can receive US dollars.
However, in order to open a bank account overseas, you have to go to the country.
, you will need to use services such as Payoneer and World First , which allow you to rent an overseas account while staying in Japan
There are no initial fees or maintenance fees for either service, so be sure to create an account as soon as possible.
US Amazon sales regulations and listing restrictions
Many of US Amazon's sales regulations and listing restrictions are the same as Japan Amazon's rules.
However, please be aware that there are US sales regulations and US Amazon's own listing restrictions.
Items that fall into even the slightest bit of these regulations and rules may not be able to be listed or sold, so be sure to learn about them in advance.
For US Amazon listing restrictions, etc., please check the detailed link on the Japan Amazon Selling Service > Overseas Sales on Amazon page
US What products are easy to sell on Amazon?
Products that are easy to sell on US Amazon include products that give you a feel of Japanese culture, toys and hobbies, and highly functional and compact products
So, if you are a beginner and still don't know what products to sell, you can start by searching for categories that are easy to sell.
Additionally, when selling on Amazon, Amazon rankings are generally used as a reference, but US Amazon has a very large market size, so rankings in major categories are not very helpful.
Therefore, in order to find products that sell, it is effective to look at the rankings of medium categories over a long period of time.
However, products from famous manufacturers and products from popular anime are highly competitive, so it is best to avoid them.
lastly
We have explained in detail the methods and benefits of selling on US Amazon.
Selling on overseas e-commerce sites may seem difficult, but Amazon US has almost the same structure as Amazon Japan, so it is very easy to sell.
Another great benefit is that you can use FBA shipping.
US Amazon can be said to be an e-commerce site with the perfect environment as a cross-border e-commerce sales channel.
More and more companies, manufacturers, and businesses will be entering the market from now on, so let's move into US Amazon sales before we are left behind.
