In this article,
we will summarize strategies for making money in the Amazon export business
There are four themes:
- Make time to think about profitable strategies
- ( Fund liquidization by agency )
- Increase customer attraction through advertising
- Reducing purchase prices through wholesaler negotiations
Each of these
is a component of making money with Amazon exports, and
I think you can understand the role that
Amazon export , especially when it comes to liquidating funds
I'll start by explaining how to make time.
Time saving effect with Amazon listing file
I'm afraid to say this
in an article that suggests ways to make money in order to continue making profits with Amazon exports,
you have to keep thinking about what you need to do to make money
To do this,
it is difficult to make time to think, so
let's identify processes that can save time.
First, when
registering (listing) products
, you can list them all at once using files provided by Amazon
The file name is
"Flat.File.InventoryLoader.xls"
By compiling the product information
to be listed here,
you can save a surprising amount of time compared to registering each item one by one
many
Amazon tools available
to assist with listing
are often created based on this listing file
Rather,
if it does not comply with this format,
it will not be possible to list it on Seller Central.
For your reference,
we will introduce the input items that make up this file.
- sku
- product-id
- product-id-type
- price
- minimum-seller-allowed-price
- maximum-seller-allowed-price
- item-condition
- quantity
- add-delete
- will-ship-internationally
- expedited-shipping
- standard-plus
- item-note
- fulfillment-center-id
- product-tax-code
- leadtime-to-ship
There are detailed descriptions
of each item
on the Amazon official website please refer to the following.
https://www.amazon.com/gp/help/customer/display.html?nodeId=1161312
Also, if you want a video explanation,
I think the following will be helpful.
By the way, this file
other than bulk listings .
For example, there is an
"add-delete"
, which can be used for product management such as
adding or deleting inventory even after bulk listing
please consider this as a time-saving tool
the usefulness of
Amazon export agent when you think about improving
the time efficiency of the entire process of exporting to Amazon
The process from product packaging (labeling)
to delivery to the Amazon FBA warehouse
can be completed in a short period of time, so it is possible to improve
both
fund liquidity and time efficiency in consideration of Amazon 's This will help exporters.
- How to sell in bulk on Amazon using Excel
- What to look for in an Amazon export agency [FBA delivery speed]
Increase your Amazon export contract rate with “Amazon Sponsored Products”
The following
ads that can be used within Amazon .
"Amazon Sponsored Products"
mainly
used to improve the appeal of newly registered products and
with low PV
As for the cost,
it is a pay per click type, so
you will be charged only for the amount charged, but
in Japan, 5,000 yen is free, and
in the United States, $50 is free.
The image below
is an example of searching for
"pokemon" the products that are displayed as "Sponsored"
are the products targeted for advertising.
When posting Amazon Sponsored Products,
you need to consider the following three factors.
First, let's look at the number of searches based on posted keywords.
This is called
the number of impressions
advertising costs are often wasted even if you place an ad on a keyword for which this number cannot be expected in the first place
The next thing to consider click-through rate .
Needless to say,
it is calculated by dividing the number of clicks after a search
The last one the conversion rate .
This is the number of orders (contracts) for products
after a click for Amazon sponsored products
is said to be 3.5%.
It is said that the average rate
for other web advertisements this is an excellent number.
Based on this premise,
we must select the keywords to publish
Amazon Sponsored Products
has
``Automatic targeting'' where you leave the keyword selection to Amazon and
``Manual targeting'' where you select the keywords yourself
will definitely get better results if you choose manual. .
I would like to share with you some tips on selecting keywords
using manual targeting
unfortunately I am unable to do so
marketing that takes customer psychology into account is essential
We recommend purchasing and learning about marketing books
The importance of developing wholesale destinations for Amazon exports
In order to make money by exporting to Amazon,
develop your own suppliers and
lower the purchase price.
This is a method that gets to the essence of product sales.
When considering the distribution of goods,
purchasing from "wholesale" is definitely cheaper than purchasing from retail.
The important
indicators to consider the multiplication rate and the number of lots .
varies
depending on the product the goal when negotiating wholesale
is to lower the retail price by at least 20%
As a result
products that would normally not be available
at retail purchase become available, and
there is also the possibility that you can monopolize products that your competitors would not even consider
the minimum number of lots, which is
another indicator
since the minimum purchasing price is set
by the wholesale price x the number of lots,
there is no benefit in trading
if you cannot expect to sell more than that quantity
to read past data from
monorates and do thorough research beforehand.
